CLARA, (Customer Loyalty Acquisition Retention and Advocacy), provides all the processing capabilities required to provide the necessary capabilities of a fully functional customer loyalty programme.
Whether the users wish to simply reward its customers with ‘cash-back’ or use more sophisticated treatments and methods of engagement, CLARA provides the necessary infrastructure to deliver a comprehensive and compelling customer rewards and engagement proposition.
CLARA was conceived by some of the most experienced loyalty professionals in the industry, with decades of experience working with clients across the globe. Through that experience, it gained many insights regarding the most effective means of customer engagement across multiple industries and markets, from B2C, B2B and B2B2C and from one to multi-channel and multi partner loyalty propositions, – CLARA was designed to support best in class loyalty treatments no matter the business model and no matter where it is deployed.

Today’s customers demand a multi-channel experience, they want to be recognised, valued, communicated with and rewarded for their relationship that can span a number of points of engagement. In most markets this will mean a mixture of interactions using Mobile Phone Apps, On-line communications and transactions; and physical engagement at the stores, outlets and agents/franchisee premises. CLARA will support a joined-up experience across all channels of customer engagement, providing a comprehensive interface for all customer interactions – for example; starting with the Mobile app and ending with collection/delivery.

Mobile App
CLARA provides a standard library of Mobile App functions that provide the basis for the delivery of a fully customised and branded App to meet the needs of every one of our customer’s precise requirements. From the registration of unique customers, through to the redemption of benefits and offers of relevant promotions, CLARA provides a solid basis for the distribution of a fully branded, compelling and engaging Mobile App experience – this can be deployed as an extension of any existing App or as a fully stand-alone application.

Store
CLARA delivers a number of innovative approaches to the opportunities presented by loyalty engagement at the point of sale within a traditional store environment. So many existing loyalty programmes provide unexciting, sedentary approaches to customer engagement in the store whilst this ought to be the most appealing and compelling for most customers.
CLARA delivers the tools that can be configured to provide a full and engaging customer experience at the point of sale. Whether this is through a tight integration with an existing ePOS system, or by using a standalone mechanism. Customers can be registered, given access to all the information regarding their membership and or the ability to both earn or redeem instantaneously. The best loyalty experiences deliver real-time processing, linking the act of purchasing with rewards and promotions that are both appealing and relevant.

On-line
Engagement through the internet using a mobile phone, a tablet or any other computing device ought to provide access to all the tools that enable the member to manage his/her membership account.

CLARA gives members full access to the member self-service facilities such as membership administration, account activity and rewards/promotions most relevant to the member.

At the heart of all the best loyalty initiatives lies a customer database containing all the member registration data together with all the transactional data associated with the customers engagement.
CLARA extends the understanding of members within the loyalty initiatives that it supports, by providing for key analysis and insights that can be deployed as member attributes and then used for targeting purposes – communications, rewards and promotions.
The storage, management, analysis and deployment of customer insights is at the heart of a CLARA implementation, providing the loyalty programme operator with a sophisticated Customer Relationship Management, (CRM), tool, surpassing the performance of more traditional CRM tools available in the market. CLARA focusses the efforts of marketeers on delivering the most effective treatments – through the right channel, at the right time and with the most relevance for each and every registered customer.

CLARA provides a comprehensive integration interface to all external communication sub-systems such as email, SMS and Mobile App messaging, etc.
Critical to the success of any loyalty initiative is effective membership communications, whether they be simple systems responses or more complex targeted promotional messages. Marrying together customer insights with a loyalty and promotions strategy to create the most effective customer journeys will demand a set of communications requirements that can best be served by a tight integration between the customer database, CRM tool/s and the loyalty processing engine. CLARA provides this complex integration through a sophisticated back-office tool set, allowing the user to manage intricate customer communications routines to include the ability, where appropriate, for real-time communication with customers.

Providing customer rewards through a loyalty programme is something that businesses have been doing for many, many years. This is a relatively straight-forward task that elicits a customer response with varying degrees of success. The most successful loyalty programmes combine with a sophisticated promotions strategy that is supported by actionable and predictive customer insights to support and deliver some of the required changes in customer behaviour. CLARA provides all the tools necessary to help target a proportion of an organisations promotional budget through a loyalty programme, mitigating the cost of rewards whilst providing a relevant and enjoyable customer experience that enhances the customers feeling of contentment and worth.

The tracking and measurement of all activities that are supported by CLARA is provided for through a dashboard and set of standard reports. Additionally, CLARA supports the need for a data export/import function where key data is analysed outside of the CLARA platform, using sophisticated analytical tools. CLARA provides for the import, storage and exploitation of any and all insights that can be deployed for targeting purposes using the CLARA attribute management facilities. Insights can be used to determine what members see, what they can reward themselves with and what promotions are most relevant, when and where across all the participating channels. Business intelligence powers CLARA to deliver the most effective loyalty treatments.