Direct To Consumer Channels still an open opportunity

Pre-pandemic, Direct To Consumer, (DTC), brands were viewed as the digitally savvy retail category of the future.
In past 6 months, Scalefast.com found that traditional retailers and branded manufacturers in America have learned valuable lessons from the DTC brands that they compete with. #

With the successful expansion of DTC channels, today’s traditional retailers deliver an engaging experience that borrows heavily from the DTC playbook to attract and retain customers. 57% of Americans surveyed, found online marketplaces like Amazon and Walmart.com most reliable whilst 41% found traditional retailers reliable.

The data from the survey revealed that DTC companies were unable to advance consumer commitment toward their services as much as we all suspected, giving traditional retailers an oppotunity to gatecrash their party.